TUUGETHER FOREVER campaign for Tatuum

The objective for Tatuum was to connect the brand's craftsmanship legacy and long production cycles to a current conversation about conscious fashion.

We built the campaign around five multi-generational icons of Polish modeling: Julia Banaś, Ewa Witkowska, Lidia Popiel, Zuzanna Bijoch, and Maddie Kulicka. Photographer Łukasz Pukowiec shot the stills; Łukasz Jaśniak directed the video. A sculpture by Michał and Teresa Zomer, made specifically for the project, gave the narrative a material form grounded in the collection's themes of durability and shared identity.

The campaign reached 2 million people on social media. Most of the featured collection sold out.

Digital Curators handled the campaign concept, creative direction, talent management, photoshoot & video production, communication strategy, digital PR strategy, influencer marketing, PR management .