Digital Communication for Nobu Sake Ceremony

To mark the first joint visit of Nobu founders Robert De Niro, Nobu Matsuhisa, and Meir Teper to Warsaw, Nobu Hotel Warsaw set out to transform a milestone brand event into a communication platform with lasting impact across digital channels.

We developed a communication strategy that extended beyond the event itself, combining digital storytelling, content planning, media relations, and collaborations with celebrities, creators, and brand partners. Every stage of communication was designed to build anticipation before the ceremony and maintain momentum long after it concluded.

The campaign generated more than 4 million organic social media views, 27,000 interactions, and 2,000 new followers, while strengthening Nobu Hotel Warsaw's community and initiating a partnership with the renowned Bolesławiec ceramics brand.

Digital Curators developed the communication strategy, managed digital PR activities, coordinated influencer and celebrity collaborations, supported the event communication, and built brand partnerships that amplified the campaign across digital channels.